Moira Nicolson is interested in designing interventions based on insights from behavioural economics and testing their effectiveness at encouraging consumers to participate in demand-side-response to reduce peak demand for electricity. Her MRes project used a randomised control trial to test whether behavioural economic interventions could be used to boost the number of British consumers switching to time-of-use (off-peak) electricity tariffs.

She obtained an MSc in Public Policy from UCL in 2013 where she specialised in quantitative research methods and econometrics, completing a thesis which exploited a natural experiment to assess the impact of female representation in Indian local government on contraception use by women.

Alongside her MSc, Moira worked first as a project manager for a training consultancy firm, where she won an award for her work on a behaviour-change project for her client Transport for London, and then in the campaigns team at the international-development charity VSO.

She obtained a BA in English Literature and Philosophy from the University of York in 2010.